Experience is King
Great experience is King
In today’s economy, consumers have more options than ever and they know it. Thanks to the Internet, they can get nearly everything they want, whenever they want it. As a result, they increasingly value great experiences and the ability to connect with other people.
This “people economy” is emotional. It’s a different game, with different rules, and companies win or lose because of the feeling they give customers, not features or prices. People will pay more for a consistently awesome experience. Every dealership must have a feel all of its own, to determine the winners and losers in a people economy.
What is your company doing to provide a memorable experience?