Starbucks – personalised cups
Although it has 17000 locations in over 55 countries around the world, Starbucks still offers a personalised approach by manually writing the name of each customer on his/her cup and also calling customers by name to get it when it’s ready.
This level of personalisation gives Starbucks a competitive advantage over other coffee shops as well as a heap of great PR out of something really so simple as the clients first name. Spelt correctly would be a good thing, and said correctly would be impressive but either way the fact that the seller (Starbucks employeee) has asked the buyer (you) suggests a deeper connection and takes the relationship to a new level assuming loyalty to the brand.
There’s lots of articles out there on Starbucks, here’s just one:
We love this website too – See how many ways Starbucks can (miss)spell your name and how many different drinks it can show you (turning a negative into a positive) ! Click here for what’s my starbucks name?